Write a Foundational Post That Will Become a Pillar for Your Life

Create Cohesive and Valuable Content that will evolve and improve with time

W. Jon McClure
3 min readFeb 23, 2023
Photo by Nathan Demoersman on Unsplash

As part of my journey, I’m posting basically everything that interests me.

And in the areas I feel strong or feel confident that I have value to share, I’ll be creating personal “Pillar Posts”.

What exactly is a pillar post?

Essentially, it’s a long-form blog post that combines several ideas and previous posts around one main topic into one cohesive and foundational piece of content.

I think of it as a “beacon” for myself and it that serves as a go-to resource I can go back to and relearn or revise and for readers who are interested in a particular topic.

What makes a pillar post different from a regular blog post?

For one, it’s longer and more in-depth, often covering a broad topic or providing a comprehensive guide.

It’s also evergreen, meaning it’s not time-sensitive and can be relevant to readers for a long time. Additionally, it’s structured and organized in a way that’s easy for readers to digest and follow. (Well, that would be the plan at least)

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W. Jon McClure

Start to seek. Become a generalist. Begin to serve. Rise to a Polymath. Start a mission. Live in abundance. https://linktr.ee/wjmcclure