Top 8 ways photographers can offer great client experience
Being a professional photographer is absolutely awesome, it a powerful way to express yourself, to use your imagination and also showcase your creativity. When you are on the camera it seems like the most pleasurable thing to do with your time. Photography changes the manner in which you see things.
It’s completely an amazing transformation to experience. All of a sudden you take note of colors, light, shapes, textures, people, buildings, trees and flower. Everything surrounding you appears different once you start to see the world as a photographer.
However, it is really a tough adventure to stand out in the photography market, you have a lot to take into consideration: Photoshop actions, pricing, profit, blogging, bookkeeping, social media, website design and marketing are just a few things that would make you keep your clients and have new ones coming again and again. (phew, there’s a lot)
Here are some techniques that would dazzle your clients always so that they don’t look elsewhere:
1. Ensure timely and Consistent communication
Timely, effective and regular communications is vital to growing your photography business. You must respond to all Inquiries within 24 hours, you should have a template which you can quickly personalize that briefly describes your packages and experience, that way it will save you time and money.
2. Have an easy-to-understand contract and packages
You need to realize that Customers are busy people, and if they can’t understand what you offer, it is likely that they won’t use you. Keep your package options to around three, with your major package being the first you offer and the smallest packages should follow. Also, Make sure that your clients sign a contract and that you can easily explain the clauses if your clients ask.
3. Connect with your clients on social media
It important to connect with your clients on social media, you will find that you occupy a prominent place on their minds anytime the topic of photography is brought up either among their friends or family members.
4. The day of the session, consider bringing a gift
Even a little gift card would make your client feel good. That would also help them feel more confident in choosing you.
5. After the session, send a quick “thank you” text or email
Should you want to better the deal, you can send your customers a “back of the camera” picture by taking a quick cell phone picture of a straight-out-of-camera image that captures your attention in addition to a thank you text or email.
6. Follow up the next day
Let your customers be aware that you are excited working on their pictures, give them a reasonable and realistic expectations for turnaround times. You must also stick to the timeframes for your deliveries.
7. Get honest feedback
This seems terrifying, but this will help your photography enterprise grow in ways you never could have thought. By requesting sincere feedback, you can learn a great deal about your business strengths and weaknesses and turn them into strengths that will help your grow. Many clients also like the idea of giving feedback as it makes them feel important.
8. Remember your client’s birthdays, anniversaries etc.
Be sure to remember your clients Birthdays, anniversaries etc This is why being friends on social media with your client can be helpful, a “Happy Birthday’’ can strengthen your business relationship in a way you could never imagine. This can help greatly in keeping your business on the front of your client’s minds. It would also make you get authentic word-of-mouth referrals, as your clients will be really thrilled about how you made them feel.
Notice how all the key points build on each other.
All in all, be yourself and personal and of course professional. If you can master the key points above you will deliver great customer service which in return will get you raving clients, great feedback, and referrals. (And we all love those)