The Art of Selling: Persuasion and Empathy

A Summary of ‘To Sell is Human’

Photo by LinkedIn Sales Solutions on Unsplash

Context: I started a sort of book club project. I’m calling it “Seeker’s Society”.

The Book

“To Sell is Human: The Surprising Truth About Moving Others” by Daniel Pink

TL;DR

• One Word — Empathy
• One Sentence — Selling isn’t just for salespeople, it’s for all of us!
• One Paragraph — In this book, the authors explain that in today’s world, we are all in sales whether we realize it or not. From trying to persuade a friend to go to a movie with us to convincing a client to sign a contract, selling is a part of everyday life. The book delves into the science of selling and how it has changed over the years, and provides practical tips and techniques to be more effective in moving others.

“The future of selling isn’t about pitches, it’s about conversations.” — Daniel Pink, To Sell is Human

Brief Analisys

The authors analyze the traditional view of sales and how it has shifted in recent years.

They argue that the old-fashioned “hard sell” approach is no longer effective and that the new way of selling is all about empathy, storytelling, and providing value.