Creating Your Vision for Effortless Success: The “Who Not How” Formula

emphasizes the importance of self-awareness, clarity, and focus in achieving one’s goals

W. Jon McClure
5 min readFeb 3, 2023
Photo by Ruthson Zimmerman on Unsplash

Context: I started a sort of book club project. I’m calling it Seeker’s Society.

The Book

“Who Not How: The Formula for Effortless Success” by Dan Sullivan & Benjamin Hardy

TL;DR

  • One Word — Empowerment
  • One Sentence — A guide to creating a life of effortless success by focusing on who you are and what you want, rather than how you will achieve it.
  • One Paragraph — The book Who Not How is a comprehensive guide to creating a life of effortless success. The authors, Dan Sullivan and Benjamin Hardy, challenge the traditional approach of focusing on how to achieve success, and instead suggest that true success comes from knowing who you are and what you want in life. The book provides a formula for defining your goals, developing a vision for your future, and taking action towards your aspirations with ease and confidence.

“Success comes from knowing who you are and what you want in life.” — Dan Sullivan, “Who Not How”

Brief Analisys

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W. Jon McClure
W. Jon McClure

Written by W. Jon McClure

Start to seek. Become a generalist. Begin to serve. Rise to a Polymath. Start a mission. Live in abundance. https://linktr.ee/wjmcclure

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